As it turns our dear reader, the AI revolution is seriously being overhyped in all kinds of industries, especially in developing original brand identity. I’m gonig to say that again for the folks in the back….ORIGINAL BRAND IDENTITY. 

While these platforms may be a temporary solution for smaller businesses with a limited budget, these new logos generators fall short. Even the best AI logo generator still use stock images to produce logos, and that means your logo is not original.

The whole point of an awesome logo is that it’s one-of-a-kind.

Listen, AI logo generators aren’t without some applause. For some small businesses this is a short term solution to start their business.

However, Here are 3 key reasons they fall short.

1. Logo Integrity
   1. This is your baby, you’ve build this business from nothing and you want see it flourish. You’ve build a logo with the an AI generator and it seems to lack some of the unique qualities that you were hoping for, and doesn’t fit well across your various assets. This my friend is logo integrity. Your logo is a small key piece of your brand, but not all of it. An AI generator gives you only that small piece. It’s not a person who understands the history of your business and the passion that you have for it, nor how to build out an entire brand. Look at some of the most iconic logos, do you think they used an AI logo generator?
2. Human Connection
   1. You would hire a plumber to fit a broken pipe in your home, right? Or a mechanic to fix your car? Brand design professionals have the experience, creative eye, and unsurpassed knowledge to build your unique story into a brand. They listen, learn, and build relationships with their clients. Your brand should hold the essence of who you are. Human connection with a brand designer achieves that unlike any AI generator can.
3. Timeless Branding
   1. It’s important to create a timeless brand that is always relevant even as your business grows. Today is much different than tomorrow, imagine what your business will look like 10 years from now. Has your logo grown with you or does it fall short? AI generators don’t consider this because they’re not supposed to, they’re built for simple solutions, not long term goals.

‘Your brand should hold the essence of who you are.’

AI generators are fast, easy, low cost solutions for some and we understand there are circumstances when they’re the best for your business. We support you in your endeavors! If you’re looking for a more customized solution to build a brand that will last, our team can help you achieve it.