Branding Blog

In today’s digital age, the question of whether your business should have a website is no longer up for debate—it’s a resounding yes. As the world becomes increasingly interconnected, consumers are turning to the internet for information, products, and services. In this blog post, we’ll explore the undeniable benefits of having a website for your …

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The cost of a professional brand designer varies significantly. They include their level of experience, specific expertise, location, and the scope and complexity of the project. Generally, designers may charge based on an hourly rate, a fixed project fee, or contract work. Entry-level or junior designers, the rates range from $20 to $50 per hour. …

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The cost of a new website can vary greatly. Here are some of the most important things to consider: Scope and complexity: The size and complexity of any website play a key role in cost. A simple, one-page website will generally be cheaper than a complex e-commerce one or a large corporate website with multiple …

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There are a number of ways to advertise your business for free, especially when you’re just starting out. Here are three simple ways to get 100% FREE advertising: Social Media. It’s still true that the best advertising is word-of-mouth. And social media is a great way to spread the word about your products or services …

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We don’t know what your website goals are, but WordPress is king (in our opinion.) Our site is WordPress, our client sites are WordPress, this article explains why we won’t choose any other platform. WordPress is the worlds most popular CRM. WordPress powers more than 30% of them, worldwide!  You may be asking “what is …

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What to think about before rebranding. First, ask yourself “Should I rebrand?, or does my brand just need more time?” What do you want to accomplish by changing your company’s image? How old is your company and are you established yet? If you’re new, you need more time to show real growth. For example, if you …

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As it turns our dear reader, the AI revolution is seriously being overhyped in all kinds of industries, especially in developing original brand identity. I’m gonig to say that again for the folks in the back….ORIGINAL BRAND IDENTITY.  While these platforms may be a temporary solution for smaller businesses with a limited budget, these new …

Read more “AI Logo Generators – What’s the Hype?”

So what are the top 10 colors of 2023? How do you choose the best colors for a logo? We’ve analyzed logos for years, for fun and for work. After seeing so many of them, we’ve gotten pretty good at choosing colors for a logo using something more simple than you think. Color psychology. Here …

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Should I hire a professional designer? We’ve all seen that one logo in your Facebook feed or Instagram stream that you admire more than others. Why? Because it looks better right? Right. DIY logos are all the trend right now and we see the appeal. They’re quick, usually free, and so many apps are easy …

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What’s the difference between a logo and a brand? A Logo vs. a Brand. What’s the Difference? A logo indeed is naturally the first visual impression of your brand, but it’s merely just one graphic element that displays your name. Your brand is everything else that one experiences after your logo and how they will …

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