So what are the top 10 colors of 2023? How do you choose the best colors for a logo? We’ve analyzed logos for years, for fun and for work. After seeing so many of them, we’ve gotten pretty good at choosing colors for a logo using something more simple than you think. Color psychology. 

Here are the top 10 trending colors in 2023 (and what they mean.)

1. #F5793B Optimism, Adventure, Freedom, Creativity, Entertainment
2. #230344 Royal, Spiritual, Refined, Inspiring, Luxury
3. #C99383 Humble, Conservative, Honest, Comforting, Warm
4. #F7E8D3 Elegant, Legal, Neutral, Quiet, Practical
5. #AAABAB Safe, Secure, Industrial, Reliable, Timeless
6. #137DC5 Wisdom, Joy, Trustworthy, Technology, Childish
7. #FB9C2A Vibrant, Food, Sport, Fun, Independent
8. #B9AC9D Soft, Furniture, Consulting, Formal, Residential
9. #B17A50 Construction, Agriculture, Real Estate, Comfort, Reliability
10. #223651 Strong, Lifelong, Courageous, Legal, Finance

So what does all of this really mean? Color psychology goes deep, some of the most successful brands use it to target their audience subconsciously, and build brand recognition. Target, Amazon, and Walmart are all using colors to build authority in the consumer industry.

So why shouldn’t you use the same psychology to build your brand?

This should give your a great start so you can be confident in choosing the best colors for your logo. Check out this article on color psychology. 

If you need help, we’re ready to get started.