Should I hire a professional designer?

We’ve all seen that one logo in your Facebook feed or Instagram stream that you admire more than others. Why? Because it looks better right? Right.

DIY logos are all the trend right now and we see the appeal. They’re quick, usually free, and so many apps are easy to use. Is that how you want your business described? We didn’t think so.

Here are 3 key reasons to hire a professional designer:

1. Original Brand Identity. When you design your own logo, you typically use some sort of app like Canva to help you create a logo. You will quickly find out it looks pretty similar to a lot of other logos, because a lot of people are using those apps too. Do you want to be mistaken for someone else? Your brand’s identity is a key part in the value of your overall brand and an experienced brand designer knows how to accomplish this with design concepts and brand strategy. Here are 7 companies that sparked controversy for copying another company’s logo.  We don’t know about you but we don’t want to be known for that. Not. Ever.
2. Logo Integrity. Brand designers are trained professionals. They can ensure consistent layout throughout your brand, now matter what platform. This is important as you grow, take on new team members, work with vendors, etc. The worst thing you can encounter is sending a vendor some obscure pixilated logo for your cool new hats and it turns into a ‘file type’ nightmare. 
   We once had a company send us their logo as a Word document. Enough said.
3. More for your money! Hiring a brand designer means that you get more than a logo. You get visual assets across a variety of platforms that showcase who you are, and how your audience will interact with your company. A polished branding suite builds authority, recognition, and peace of mind.

It’s really up to you. A DIY logo is an easy solution, and in the short terms can be helpful. However, when it’s time to take your business to the next level, original brand assets with a comprehensive logo suite will skyrocket your growth.

We can evaluate your business when you’re ready to take the next steps.