What’s the difference between a logo and a brand?

What’s the difference between a logo and a brand? A Logo vs. a Brand. What’s the Difference? A logo indeed is naturally the first visual impression of your brand, but it’s merely just one graphic element that displays your name. Your brand is everything else that one experiences after your logo and how they will continue to interact with your company in the future. So you see one can exist without the other, however, the success of your business depends upon how well both of these co-exist within your brand strategy.

We build personal relationships with brands whether we realize it or not. Your brand must accomplish a particular style of communication in order to keep your audience engaged based on your products and/or services. This is how you build brand loyalty.

So you see a logo and a brand are truly two vary different things, however, they are undoubtedly always successful together.

We love building branding strategies for our clients that put their audience first, and effectively grow their business. It’s what we do.