When should I rebrand?

What to think about before rebranding.

First, ask yourself “Should I rebrand?, or does my brand just need more time?” What do you want to accomplish by changing your company’s image? How old is your company and are you established yet? If you’re new, you need more time to show real growth.

For example, if you start selling at a local vendor markets with more premium priced items, then reduce the prices by just a few dollars until you’re established better, then increase them. Or you offer so many things that it’s hard to connect with your brand and it confuses your ideal customer. Keep it simple in the beginning and get really good at providing that one thing.

If you’ve tried everything and it’s still not working, let an experienced brand design company evaluate your visual identity to find where the inconsistencies are.

If you’re already an established brand, consider whether your customers are engaged. Do they understand what makes your company different from others as it’s grown? Do you have more to offer than when you first started? If you’ve had trouble keeping up with the market or creating new products or services that complement your current offerings, this might be a good time to rebrand with a stronger visual presence that re-establishes who you are and what you do.

Are you pushing your products and services more than you’re telling your story? Let’s dive into this for a minute. If you’re pushing sales on your audience more than you’re connecting with them in meaningful ways, such as storytelling emails about your company or social media posts about your office culture, then you might need to re-examine your appearance. 

So should I rebrand? It’s up to you, but hopefully the article above helped answer that question.

Rebranding is an opportunity to step back and rebuild your legacy in a way that connects you to your customers in a more meaningful way and we’re here to help in your journey.